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Tax support for NIL brand deals

Brands pay you
to post.
The IRS wants a cut.

Sponsored posts, product partnerships, and the agent who negotiated them. We help student-athletes keep NIL deal money organized, review their costs, and get answers from a real tax expert.

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An athlete filming a product video with a water bottle in a sunlit gym
Every deal, on the books.From signed contract to sponsored post.
Built for sponsorship and brand income
$7,000+average client tax savings per year
40,000+tax returns prepared every year
Real accountantsbehind the guidance
50 statescovered by our tax team
Securetax and accounting infrastructure

One plan for every partnership

Your NIL deals,
handled like a pro.

Less stress about your first return.
More focus on your season.

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Real tax experts behind your plan

Track every partnership

Cash deals, product deals, and the fees taken out of them, organized in one place.

Start your first return right

For many athletes, NIL is the first real tax situation. Build good habits from the first deal.

Ask a tax expert

Get straight answers about sponsor forms, agent fees, and what to set aside from each deal.

Stay ahead of payment dates

Brands don't withhold taxes, so reminders help you make estimated payments before they're late.

Possible deductions you could write off

Content deals have costs.
Make them count.

From the agent who lands the deal to the gear that films it,
brand work comes with costs worth reviewing.

Agent and management fees

The percentage an agent or manager takes from paid deals is generally a business expense. Track it against the deal it came from.

Phone and content gear

Cameras, lights, and the business share of the phone you film sponsored posts on may be deductible.

Editing and scheduling apps

Apps you pay for to edit, caption, and schedule sponsored content are worth keeping receipts for.

Travel for paid shoots

Trips a brand requires you to take to create its content may count as business travel.

Wardrobe and props for deals

Items used only for paid content may qualify. Clothing you'd wear anyway, like team gear or everyday outfits, generally doesn't.

Tax and contract help

Paying a professional to review a deal or prepare your return can be an ordinary business cost.

Start a free trial to review your NIL deals and see which additional costs you may qualify to deduct.

NIL brand deals Tax Savings Calculator

Find potential savings from your NIL brand deals

Adjust your numbers

$0$500k

Select an expense, then enter how much you spent on it this year.

7 ideas to review

Potential expense gap to review to maximize savings

$—
compared with a category assumption

Enter your estimated 1099 income to see a potential expense gap.

Gross 1099 income$—
Illustrative category benchmark$—
Illustrative expense gap$—

Turn potential savings into a plan with

Find the deductions you may be missing.

1099vibe helps you identify business write-offs, organize receipts and records, and get tax expert-informed guidance so you can keep more of what you earn.

Potential Savings

$—

in possible expenses to review

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How the estimate works and what it leaves out

The benchmark uses the midpoint of the category ranges supplied for this calculator. The featured expense gap is the benchmark minus entered review amounts, floored at zero. It is an illustrative comparison, not tax savings or proof that any additional costs exist. These are product assumptions, not IRS expense averages for individual occupations. A zero gap does not mean you have no deductible expenses.

The two supporting federal savings examples compare simplified 2026 federal income and self-employment tax before and after a hypothetical additional expense amount. That amount is the smaller of the remaining expense gap, 10% of gross 1099 income, and positive business profit after entered review amounts. Entered amounts are treated as qualifying solely for this illustration. The model uses the standard deduction, 2026 brackets, 92.35% net self-employment earnings, the 2026 Social Security wage base, Medicare tax, and a simplified additional Medicare tax. The two outcomes use a basic 20% qualified business income assumption and no QBI assumption. They are not bounds on actual savings. Your W-2 amount is treated as an approximation of both income-tax wages and Social Security wages; if those amounts differ, the result will change. For joint filers, the spouse W-2 amount affects household income tax and the additional Medicare threshold, but does not reduce your personal Social Security wage base.

This is not a full tax return. It does not calculate itemized deductions, credits, other income, the detailed qualified business income limits, alternative minimum tax, state tax, payroll details, business entity choice, or every special tax rule. Checked ideas without entered amounts do not affect the calculation. Entered costs still require documentation and eligibility review. Vehicle mileage and actual vehicle costs for the same vehicle cannot simply be added together. Some rental activity belongs on Schedule E and may not be subject to self-employment tax.

Sources: 2026 brackets and standard deduction, self-employment tax, 2026 Social Security wage base, qualified business income, and Schedule C instructions.

Let’s get your deals in order

Your game plan for NIL taxes.

Get your brand deal income organized.
Real support all season long.

Start your free trial

Create your account and gather your deal contracts, payment records, and any tax forms brands have sent you.

  • Gather your deal records
  • See what your plan includes

Stay compliant as you grow

Track new deals as they're signed, including where the work happened, so nothing surprises you at filing time.

  • Track deals and fees
  • Stay ready for quarterly payments

Give your NIL deals 15 days of real tax attention.

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Questions athletes ask about deals

Brand deal taxes,
explained for athletes.

Your sponsors, your posts,
and what to keep track of.

Is NIL brand deal money taxable?

Yes. NIL income is generally taxable. A brand or agency may send a 1099-NEC once it pays you $2,000 or more in 2026, but the income counts even when no form arrives.

A brand paid me in free products. Is that income?

Generally, yes. Products or services you receive in exchange for promoting a brand can count as income at their fair market value, just like cash. Keep a record of what you received and what it was worth.

Can I deduct the percentage my agent takes?

Agent and management fees on paid deals are generally deductible business expenses. Keep the agreement and statements that show what was taken from each deal.

I'm a student. Do I really need to make quarterly payments?

Student status doesn't change the rules. If you expect to owe $1,000 or more for the year, the IRS generally expects estimated payments, so set aside part of each deal when it pays.

Can 1099vibe help if I have deals in more than one state?

Yes. Deals tied to work in other states can create filing questions beyond your home state. Your tax expert can review where each deal happened and what that means for your returns.

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Your next deal. Your taxes, squared away.

You build the brand.
We’ll help you protect what it earns.

Try 1099vibe free for 15 days and start building
a clearer tax plan for your NIL brand deals.

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